About 20% of the material in the eighth edition of this
human relations text is new, relating to the impact of technology in the
workplace, the development of knowledge-based organizations, the use of total
quality management, the use of charismatic and transformational leadership, and
coping with cultural diversity. Sections cover the foundation of human
relations, social systems, technical systems, administrative topics, behavioral
effectiveness, and the future. Web exercises, new to this edition, encourage
students to explore real company Web sites and perform analyses. Hodgetts
teaches management at Florida International University. Annotation c. Book News,
Inc., Portland, OR (booknews.com)
3. English
Public
Relations Writing - Form and Style 7th Edition Doug Newsom Jim Haynes
PUBLIC RELATIONS WRITING: FORM AND STYLE offers the
practical approach one would expect to find in a trade book, but uses the
principles and theories of public relations to give students what they need to
write with understanding and purpose.
Part One provides the background for all public relations writing tasks by
explaining how this kind of writing is unique and by exploring the legal and
ethical obligations. Part Two is the writing principles section, which covers
both style and techniques. Part Three begins with basic public relations writing
assignments that students are likely to be exposed to early in their jobs:
emails, memos, letters, reports and proposals, backgrounders and position
papers. Part Four covers writing for mass media. Much of this section has
changed to reflect the impact of technology on media. Part Five covers more
complex public relations writing functions, including media kits, media pitches,
print and online newsletters, brochures, magazines, including those online, and
annual reports. The chapter on crisis communication now includes the planning
process that can be used to handle campaigns and crises.
Veteran professional organizer Morgenstern has spent
years honing the principles of organization into a simple, and universal system.
Organizing from the inside out--developing a plan tailored to each individual's
psychological needs--ensures, once and for all, a system that won't break down.
Morgenstern explains the basic concepts--analyze,
strategize, attack--then provides tips gleaned from her years of experience with
offices, home offices, mobile offices, children's rooms, kitchens, garages, and
storage spaces. Organizing From the Inside Out will be welcomed by corporate
executives, entrepreneurs and the self-employed, working parents, students and
city dwellers in small apartments--anyone facing an overwhelming amount of
clutter, both physical and psychic. Also provided are useful chapters on time
management and taming technology, critical elements in any modern organizing
scheme.
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